Gamata Tourism (Tourism to the Village) is visionary and transformative strategic initiative of Traveleye, to develop Community Based Experiential Tourism (CBET) in Sri Lanka, that empowers local communities to create and operate unique, competitive travel experiences that attract both local and international travelers. Through authentic cultural immersion, visitors gain real insights into local lifestyles, while rural communities benefit from sustainable economic growth. Gamata Tourism serves as a strategic pathway to revitalizing socio-economic structures by promoting inclusive and sustainable tourism.

Objectives of Gamata Tourism

1. Develop selected touristic villages in Sri Lanka into thriving tourism hubs and vibrant living cultural centers (Ape Gama).
2. Establish Sri Lanka’s first nationwide network for community-based travel experiences (Go Local Sri Lanka).
3. Enhance the income and economic well-being of rural communities through their active participation in tourism.
4. Promote sustainable rural development that respects and reflects local cultural and environmental values.
5. Position Sri Lanka globally as a leading destination for community-based experiential tourism.
6. Increase foreign currency inflow through the growth of the experiential tourism sector, benefiting the local economy.
7. Preserve and celebrate the region’s rich cultural and natural heritage.
8. Foster meaningful interactions between travelers and local communities for authentic and memorable experiences. 

Empowering Rural Communities

By empowering communities to create high-quality, competitive products Gamata Tourism is Sri Lanka’s first private sector driven strategic initiative dedicated to inclusive and sustainable tourism development in Sri Lanka’s rural communities. Through Gamata Tourism, we empower local communities, create meaningful economic opportunities, and offer travelers the chance to experience Sri Lanka in its most authentic and unfiltered form.

Inclusive Sustainable Tourism Development

Gamata Tourism enhances livelihoods, preserves traditions, and maximizes local appeal. This approach creates sustainable income to rural communities, where history, nature, and culture come together to offer authentic and immersive experiences for travelers. Join us in redefining Sri Lanka’s tourism landscape—where every journey supports local communities and sustainable growth.

What We Do

Lanka Travel Eye is committed to developing a strategic roadmap that maximizes the impact of Community Based Experiential Tourism (CBET) by focusing on:

1. Creating Unique Travel Experiences – Curating innovative and immersive tourism activities that highlight the culture, nature, and traditions of each community.
2. Provide Expert Knowledge – Provide expertise and guidance in financial and management skills to develop community based experiential tourism services
3. Quality Standards – Ensure the high-quality travel experiences are curated to international standards and provide standards and guidelines to maintain quality experiences that meet international expectations.
4. Enhancing Infrastructure – Coordinate with investors, government bodies, and INGOs to facilitate required capital and expertise. Investing in essential tourism facilities and amenities to improve accessibility and comfort while maintaining the authenticity of local experiences.
5. Empowering Local Communities – Providing training, resources, and opportunities for local entrepreneurs, artisans, and guides to take an active role in tourism.
6. Ensuring Inclusive & Sustainable Development – Promoting eco-friendly tourism practices that balance economic growth with environmental and cultural preservation.
7. Targeted Marketing & Global Reach – Showcasing Sri Lanka’s one-of-a-kind CBET experiences to the world through strategic digital marketing, partnerships, and storytelling.
8. Act as the Central Reservation Hub – Manage reservation for all certified community based experiential tourism services

Community Development Model

The Community-Private-Public-Partnership (CPPP) model facilitates accessible capital and essential infrastructure, expediting the development of local travel experiences. This model balances responsibilities and investment across sectors:

Community :

1. Contributes land, labor, local knowledge, and unique experiences.
2. Form a dedicated group of local residents who are passionate about sustainable tourism and hospitality, committed to delivering authentic and unforgettable Sri Lankan travel experiences.
3. Identify and develop local resources to craft immersive tourism experiences, with guidance and support from Traveleye
4. Design unique travel experiences that showcase the community’s traditions, skills, and natural surroundings, ensuring alignment with established guidelines and quality standards.
5. Manage and maintain tourism experiences with a focus on excellence, authenticity, and guest satisfaction, creating lasting impressions for visitors.
6. Uphold the highest standards of hygiene, safety, and service quality, ensuring a welcoming and memorable experience for all tourists.

Private Sector :

1. Private-sector investors must be ready to invest and develop rural tourism initiatives of community-based travel experiences in Sri Lanka.
2. They must treat this as a national requirement of the country and help the rural communities to develop different travel experiences based on the resources available in the village and nearby.
3. We as Traveleye, always in touch with private sector investors who are willing to invest small sum of their hard-earned money on our projects and they must treat this investment beyond the investment meaning.
4. Investors must do these projects as their CSR projects and help the rural communities to up-lift their livelihood and economic wellbeing.

Public Sector :

1. Motivator: The government encourages investors, communities, and tourism entrepreneurs to actively participate, ensuring the tourism sector remains vibrant.
2. Facilitator: As a facilitator, the government collaborates with both public and private sectors to provide necessary infrastructure and resources that support tourism projects.
3. Dynamist: By harmonizing efforts among the government, private sector, and community, the government helps create a cooperative environment where tourism can thrive, benefiting all stakeholders. Provides supporting infrastructure and for tourism growth.

INGOs (International Non-Government Organizations)

INGOs can contribute to developing travel experiences and provide necessary funds to enhance the knowledge of the community involving in this project, also can provide funds to purchase raw materials for necessary developments.